

The Evolution of SEO: How AI Search is Rewriting the Rules of Visibility
Your brand isn’t showing up in AI search and traditional SEO won’t fix it.
AI tools like ChatGPT and Perplexity are now shaping how buyers discover brands. But most content was never built to surface in AI search results. In this guide, we explain why visibility is shifting, what AI platforms actually look for, and how CMOs can lead with GAIO: a strategy built for discovery in the age of AI.
Sophie Carr
May 153 min read
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What is the right term for ranking in AI search? GAIO vs AIO vs AEO vs SEO vs GEO (let’s clear it up)
SEO ranks in Google. GAIO ranks in ChatGPT. Learn the right term for ranking in AI search and why it's so important to act now.
Sophie Carr
Mar 218 min read
58 views
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