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Helping Global Heads of Marketing, CMOs, and Enterprise Leaders understand and adapt to the emerging AI-powered search ecosystem.

AI-generated search results are changing the way brands compete for visibility. Instead of traditional SEO rankings, businesses now need to track how often they appear in AI-driven responses from platforms like ChatGPT, Microsoft Copilot, Google Gemini, and Grok.

This is where AI Share of Voice (AI SoV) comes in.

 
A bold, three-dimensional sign displaying the word 'GAIO,' covered in rich green moss and set within a vibrant forest. The image symbolises the natural, sustainable growth of AI visibility—just like a forest flourishes over time, GAIO Marketing helps brands establish long-term authority in AI-generated search results. By optimising content for AI search engines like ChatGPT, Microsoft Copilot, Google Gemini, and Grok, businesses can ensure they are part of the answers their customers are searching for, growing their presence organically and strategically.

Table of Contents

 
  1. AI share of voice (AI SoV) defined

AI SoV is a percentage-based score that measures how frequently an AI model mentions your brand compared to competitors in response to a specific query.

Think of it like a market share metric, but instead of tracking revenue or customer reach, it tracks AI-driven visibility. The higher your AI SoV, the more AI models reference your brand as an authoritative source. The more influence you have.

 
  1. Why AI share of voice matters

AI-generated search is rapidly influencing purchasing decisions, and being referenced by AI platforms can directly impact your brand’s success. A strong AI SoV brings measurable benefits:

  • More website visitors - Higher visibility in AI-generated search leads to increased organic traffic.

  • Better quality leads - AI recommendations position your brand in front of relevant audiences actively seeking solutions.

  • Higher sales conversions - Customers trust AI-driven answers, increasing the likelihood of conversions.

  • Stronger brand authority - Consistent AI mentions reinforce your brand as an industry leader.

  • Competitive advantage - Tracking AI SoV helps you stay ahead of competitors in emerging AI search trends.

 
  1. Why AI share of voice should be weighted

Unlike traditional Share of Voice calculations, where each mention is counted equally, AI-generated search results require a weighted approach.

Here’s why:

  1. Different AI platforms list different numbers of brands – One AI model might only mention a single company, while another lists 20.

  2. Ranking order matters – Being the first brand mentioned in an AI-generated response carries more influence than being third or tenth.

  3. A standardised method is needed – A simple, scalable system allows fair comparisons regardless of how many brands are listed.

This is why we use a reciprocal weighting system (1/place) for AI SoV. This method ensures that each brand’s visibility is fairly represented, no matter how many brands an AI model includes.

 
  1. How to calculate AI share of voice for one query on one AI platform

Recommendation: Focus on generic queries (where multiple brands could be mentioned) for a more meaningful competitive SoV

Let’s say you ask ChatGPT: “What’s the best online broker for international investors?” and receive this ranking:

  1. Brand A

  2. Your Brand

  3. Brand C

  4. Brand D

To calculate your weighted AI SoV:

  1. Give the place a value, e.g. 1st = 1, 2nd = 2, 3rd = 3 and so on.

  2. Assign a weight to each position using the formula 1/place value:

    • 1st place = 1.00 (1/1)

    • 2nd place = 0.50 (1/2)

    • 3rd place = 0.33 (1/3)

    • 4th place = 0.25 (1/4)

  3. Identify your brand’s weighted score:

    • Your brand is in 2nd place, so your score is 0.50.

  4. Add up all weighted scores:

    • 1.00 (Brand A) + 0.50 (Your Brand) + 0.33 (Brand C) + 0.25 (Brand D) = 2.08

  5. Calculate your AI SoV:

    • (Your Brand’s Weighted Score ÷ Total Weighted Mentions) × 100

    • (0.50 ÷ 2.08) × 100 = 24.0% AI SoV

This means your brand holds 24% of the AI-generated response share for this query on ChatGPT.

Competitor benchmarking table for ChatGPT response (4 brands mentioned)

Brand

Position Value

Weighted Score

AI SoV (%)

Brand A

1

1.00

48.0%

Your Brand

2

0.50

24.0%

Brand C

3

0.33

16.0%

Brand D

4

0.25

12.0%

Total Weighted Mentions


2.08

100.0%

Key Insight: Brand A is winning AI search responses for this query, meaning your brand needs to improve authority signals or optimise content to increase AI visibility.
 
  1. How to calculate AI SoV for one query across multiple AI platforms

When measuring AI Share of Voice (AI SoV) across multiple AI platforms, the number of brands mentioned can vary significantly between responses. This means we need to apply the same weighted SoV calculation separately for each platform before averaging the results.

Here’s how to do it step by step:

Step 1: AI SoV calculation for each AI platform

For example, let’s say we ask the same query to different AI models:

 

Grok response (5 brands mentioned)

Brand

Position Value

Weighted Score

AI SoV (%)

Brand B

1

1.00

43.8%

Your Brand

2

0.50

21.9%

Brand X

3

0.33

14.6%

Brand Y

4

0.25

10.9%

Brand Z

5

0.20

8.8%

Total Weighted Mentions


2.28

100.0%

 

Microsoft copilot response (2 brands mentioned)

Brand

Position Value

Weighted Score

AI SoV (%)

Brand C

1

1.00

66.7%

Your Brand

2

0.50

33.3%

Total Weighted Mentions


1.50

100.0%

 

Google Gemini response (7 brands mentioned)

Brand

Position Value

Weighted Score

AI SoV (%)

Your Brand

1

1.00

38.6%

Brand A

2

0.50

19.3%

Brand C

3

0.33

12.9%

Brand B

4

0.25

9.6%

Brand X

5

0.20

7.7%

Brand Y

6

0.17

6.4%

Brand Z

7

0.14

5.5%

Total Weighted Mentions


2.59

100.0%

 

Step 2: Create an AI SoV master score table

Once we have calculated AI SoV for each platform, we can compare overall rankings for all brands.

AI SoV master score table

Brand

ChatGPT SoV

Grok SoV

Microsoft Copilot SoV

Google Gemini SoV

Average AI SoV

Your Brand

24.0%

21.9%

33.3%

38.6%

29.4%

Brand A

48.0%

0%

0.0%

19.3%

16.8%

Brand B

0.0%

43.8%

0.0%

9.7%

13.4%

Brand C

16.0%

0.0%

66.7%

12.7%

23.9%

Brand D

12.0%

0.0%

0.0%

0.0%

3.0%

Brand X

0.0%

14.6%

0.0%

7.7%

5.6%

Brand Y

0.0%

10.9%

0.0%

6.4%

4.3%

Brand Z

0.0%

8.8%

0.0%

5.6%

3.6%

Sum

100.00%

100.00%

100.00%

100.00%

100.00%

 

Step 3: Final AI SoV ranking order & strategy

Here’s the final ranking based on overall AI SoV:

  1. Your Brand – 29.4%

  2. Brand C – 23.9%

  3. Brand A – 16.8%

  4. Brand B – 13.4%

  5. Brand X – 5.6%

  6. Brand Y – 4.3%

  7. Brand Z – 3.6%

  8. Brand D – 3.0%

This ranking shows who is leading in AI visibility and who needs to improve. In this case, your brand is currently in first place overall, but competitors like Brand C and Brand A are still close behind.

By targeting weaker-performing platforms like Grok and ChatGPT, you can increase your AI visibility and ensure your brand is referenced more often in AI-generated search results.

This approach ensures a practical, real-world way to measure AI visibility across multiple AI models, giving you clear insights into where to focus your GAIO strategy.

 
  1. Final Thoughts

Tracking AI Share of Voice is essential in a world where AI-generated search influences how businesses and consumers find information. AI SoV provides a clear, data-driven way to measure your brand’s AI visibility and compare it against competitors.

By understanding which AI platforms mention your brand the most and identifying gaps in visibility, you can fine-tune your AI-optimised content strategy to improve brand authority and increase your presence in AI-generated search results.

If you’d like an AI visibility audit to measure your brand’s performance across AI search platforms, contact us. We can help you gain the insights needed to enhance your AI presence and ensure your brand remains a top reference in AI-generated results.

 
  1. About the author

A professional portrait of Sophie Carr, founder of GAIO Marketing and an expert in AI search optimisation. With a background in marketing and AI-driven content strategy, Sophie helps enterprises transition from traditional SEO to AI-first visibility. She specialises in ranking brands in AI-generated search results on platforms like ChatGPT, Microsoft Copilot, Google Gemini, and Grok. Passionate about innovation and knowledge sharing, she is dedicated to helping businesses secure their place as authoritative voices in AI-driven search.

Sophie Carr is the founder of GAIO Marketing Pte. Ltd. and an expert in ranking in AI.

She helps enterprises transition from traditional SEO to AI search optimisation with the tools, training, and services needed to secure authority in AI-powered search engines like Chat GPT, Grok and Microsoft Copilot.

 
  1. Disclaimer

This blog was written with the assistance of AI tools for structuring, research, and clarity. The core insights, strategies, and expertise are entirely Sophie Carr’s original thought leadership. AI was used as an efficiency tool, much like a spellchecker or a literacy calculator, to streamline content creation while preserving authenticity.

AI usage has skyrocketed since the release of ChatGPT—and it’s only getting faster. At the recent Europe AI Action Summit 2025, the EU announced a €200 billion investment into AI innovation. With 12 AI Factories already live and AI Gigafactories on the way, we’re entering a new era of AI-first search.

This shift marks a huge opportunity for marketers who understand how generative AI works. 95% of buyers plan to use GenAI in their decision-making process in the next 12 months (Forrester). If you want your content to show up in AI-driven search results, now is the time to adapt.

Here's how you can position your content to get featured.

A large, majestic tree stands tall in a sunlit forest, its roots firmly grounded while its branches reach toward the sky. The image symbolises the concept of knowledge clusters in AI-driven search results, illustrating how well-structured, interconnected content can help brands rank more effectively in AI-generated search results. The tree's deep roots represent foundational content, the trunk signifies core topics, and the branches and leaves reflect supporting content that answers customer questions across multiple touchpoints. Just like this tree, successful AI visibility requires strong, structured connections that demonstrate expertise and authority to AI models like ChatGPT, Google Gemini, and Bing AI.

How does this relate to AI-generated search rankings?
AI algorithms prioritise content that mimics this tree’s structure—organised, relevant, and deeply connected. To rank in AI-generated search results, CMOs and marketing leaders must move beyond isolated blog posts and instead build comprehensive knowledge clusters. When AI systems encounter well-structured content with clear relationships between main topics and subtopics, they are more likely to view the brand as an authoritative source.

For instance, just as the tree’s roots anchor it firmly to the ground, evergreen content provides the foundation for visibility in AI search. The trunk represents the central topic, such as “How do I rank in AI-generated search results?”, while the branches spread out into related queries like AI visibility, schema markup, and knowledge clusters. Each leaf represents a specific piece of content that addresses user intent with clarity, trust, structure, and freshness—core factors that AI models evaluate when ranking results.

Why does this matter to CMOs?
With nearly 95% of buyers expected to use GenAI in their purchase decisions over the next year (source: Forrester), marketing leaders must adapt their content strategies to this shift. Generative AI tools prioritise content that:

Answers user questions directly – Clear, concise responses improve visibility.
Builds topical authority – Interconnected knowledge clusters establish credibility.
Uses structured data – Schema markup helps AI models understand context.
Stays fresh – Regularly updated content signals relevance to AI algorithms.
Key Insight:
Just like this tree’s organic, interconnected structure supports its growth, your content ecosystem must support AI understanding through strategic connections. This requires a move from traditional SEO tactics to AI-first content strategies like GAIO Marketing. When done right, your brand becomes the natural, trusted source AI references in response to critical customer questions.

#RankInAI #AIVisibility #KnowledgeClusters #GAIOMarketing #AISEO #MarketingLeadership #AIContentStrategy

Table of Contents

 

1. How Do I Rank in AI-Generated Search Results?

AI search tools like ChatGPT, Google Gemini, and Bing AI don’t just mirror Google’s search rankings. These tools use advanced language models to find clear, authoritative answers to user questions.

Here’s what matters most:

  • Relevance: AI prioritises content that aligns with user intent, entity relationships, and semantic search.

  • Trust: AI favours brands with authoritative citations, PR mentions, and third-party endorsements.

  • Structure: AI processes structured data (schema markup, metadata, and Knowledge Trees) to organise information.

  • Freshness: AI rewards content that is frequently updated, time-sensitive, and newsworthy.

  • Redundancy: AI deprioritises repetitive or low-value content that lacks new insights.

Tip: Run an AI Visibility Audit to see how often your content appears in AI-generated responses.
 

2. How to Build Knowledge Clusters to Rank in AI Search

Generative AI looks for patterns across related content. If your content stands alone, it’s less likely to be seen as authoritative.

That's why you should create knowledge clusters - or as I like to call them: GAIO Knowledge Trees.

The GAIO Knowledge Tree:

AI search thrives on structured, interconnected content—just like a tree.

  • The ground represents your core category.

  • The trunk is the key question your audience asks.

  • The branches are the content pieces answering that question.

  • The leaves are supporting resources like videos, infographics, or case studies.

  • The roots are the links connecting your content in your backlink strategy.

AI models favour brands that create clear, knowledge-rich ecosystems like GAIO Knowledge Trees—not disconnected content silos. As they are all organised in a category, a group of GAIO Knowledge Trees that share the same ground, you can consider this cluster a GAIO Knowledge Forest.

This GAIO strategy visualisation helps enterprises structure these clusters and answer real audience questions, building authority in your space and increasing your AI visibility share of voice score.

 

3. Optimising Content for AI Search Rankings

AI-first search demands more than surface-level optimisation. Here’s how to get AI tools to notice your content:

  • Use Schema Markup: Help AI understand context through structured data.

  • Answer Questions Directly: Write content that mirrors how users phrase questions.

  • Keep Content Fresh: AI rewards updated, accurate information.

Tip: Think like your customer. Write content as if you’re having a conversation and answering their question directly.
 

4. Building Trust to Rank Higher in AI Search

The EU AI Action Summit stressed that safety, accuracy, and trust are central to Europe's AI strategy. The same principles apply to your content.

Here’s how you can build AI-friendly trust:

  • Cite Industry Sources: Reference reliable publications and research.

  • Earn Authoritative Backlinks: Partner with industry leaders for collaborations.

  • Showcase Expertise: Add author bios, case studies, and data sources to your posts.

Fact: The EU’s €200 billion AI investment signals long-term growth. AI isn’t going anywhere—start optimising your content for the new search ecosystem now to win in this space.
 

5. Monitoring Your AI Search Rankings Over Time

AI search is evolving rapidly. Regular monitoring helps you stay ahead.

Key metrics to watch:

  • AI Mentions: Track how often your content is referenced in AI tools like Bing AI using the AI Share of Voice formula.

  • Performance of Knowledge Clusters: Identify which clusters are gaining visibility.

  • Emerging User Questions: Keep an eye on shifting trends to maintain relevance.

GAIO Marketing tools can help track these metrics with detailed AI visibility reports.

 

6. Final Thoughts

Generative AI is becoming the go-to for search. The EU's substantial investment in AI infrastructure signals that AI search is here to stay. As these tools continue to evolve, brands that invest in knowledge clusters and value-driven content will dominate AI-generated search results.

The opportunity is clear: adapt your content now to get ahead, or risk being left behind.

Ready to optimise your content for AI search?

Learn more about GAIO Marketing and how we help brands stay visible in the age of AI.
 

7. Discussion Point

How is your brand preparing to rank in AI-generated search results?

Share your thoughts in the comments below!

 

8. About the Author

A professional portrait of Sophie Carr, founder of GAIO Marketing, an expert in AI-driven search strategies and content optimisation. Sophie is a recognised leader in the field of Generative AI Optimisation (GAIO) Marketing, helping CMOs and marketing leaders adapt their content strategies to rank effectively in AI-generated search results. Her work focuses on building knowledge clusters that increase brand visibility in tools like ChatGPT, Google Gemini, and Bing AI.

Why is this relevant for marketing leaders?
Since the release of ChatGPT, AI search has become a critical part of how buyers find information. Forrester reports that 95% of buyers plan to use GenAI tools in their decision-making process over the next 12 months. This shift means that traditional SEO tactics alone are no longer enough to secure visibility. Sophie Carr has dedicated her career to helping marketing teams navigate this change with GAIO Marketing—a proven, research-backed approach to optimise content for AI-first search engines.

How can brands rank in AI-generated search results?
Sophie’s expertise lies in creating high-quality, structured content that answers real customer questions. She advocates for the use of knowledge clusters, where content is organised like a tree: the core topics act as the trunk, supporting content forms the branches, and individual pieces like blogs, videos, and case studies serve as the leaves. This structure mirrors how AI models process and understand information, making it easier for brands to rank in AI-generated results.

Her Approach to AI Visibility:

AI Visibility Audits – To benchmark current performance and identify gaps.
Content Structure Optimisation – Using schema markup, metadata, and semantic relationships to help AI understand context.
Trust-Building Through External Signals – Securing expert citations, PR mentions, and partnerships to establish authority.
Fresh Content Updates – Regularly updating content to signal relevance and maintain visibility.
What sets Sophie apart?
Her ability to blend technical insights with practical marketing strategies makes her a go-to resource for brands looking to future-proof their content. Through GAIO Marketing, she offers hands-on workshops, tailored consulting, and a comprehensive GAIO Marketing Academy to equip marketing teams with the skills needed to thrive in the AI era.

Key takeaway:
In a world where AI decides what content gets seen, Sophie Carr helps businesses stay ahead by turning valuable knowledge into visible, AI-friendly content. Her work empowers CMOs to move beyond outdated SEO techniques and embrace a future where AI-first content strategies define market success.

#AIVisibility #RankInAI #GAIOMarketing #AIContentStrategy #MarketingLeadership #CMOInsights

Sophie Carr is the founder of GAIO Marketing and a recognised expert in AI-first search optimisation.

She helps brands build knowledge clusters that AI tools trust and reference—ensuring businesses stay visible in an increasingly AI-driven world.

 

Disclaimer:

This blog was written with the assistance of AI tools to support structure, research, and clarity. The core ideas, insights, and thought process are entirely Sophie Carr's. AI was used similarly to spellcheck—to streamline the writing process and accelerate content creation while maintaining originality and authenticity.

How Europe’s renewed focus on AI is shaping digital marketing and why adopting GAIO marketing is crucial for today’s CMOs.

 

Hi there,

If you’ve been following the news, you might have heard about the recent AI Action Summit in Paris, where President von der Leyen set out a clear vision for the future of AI in Europe. With substantial public and private investments and a unified regulatory framework through the AI Act, the EU is preparing for a future where AI is integrated more safely and innovatively into our work, research, and daily lives.

Let’s break down what this means, not only for Europe but also for digital marketing and, specifically, for GAIO Marketing.

A creative representation of the European Union flag, featuring twelve yellow flowers arranged in a circle on a deep blue background with scattered blue petals. Symbolising European unity, nature, and sustainability. This image was created using MidJourney by Sophie Carr for the blog Europe’s Bold AI Action Summit: A New Chapter for GAIO Marketing and Digital Strategy

Table of Contents

 

1. Europe’s Vision for AI

At the summit, several key points were highlighted:

Significant Investment & Infrastructure

The EU is set to mobilise a total of EUR 200 billion in public-private investments for AI initiatives. This funding isn’t solely for one purpose—it will drive a range of projects, including the expansion of AI Factories (of which a record 12 have already been set up with EUR 10 billion invested) and the introduction of AI Gigafactories. This means better access to advanced computing power for everyone—from large enterprises to smaller companies.

Unified Regulation

The new AI Act will ensure that businesses across the EU adhere to a single set of safety rules. This uniform approach not only bolsters public trust in AI but also simplifies the compliance process for organisations operating across multiple countries.

Collaborative Innovation

There’s a strong emphasis on cooperation. By bringing together talents from various nations, sectors, and backgrounds—and even welcoming global partners—the EU is fostering an environment where reliable and effective AI solutions can flourish.

 

2. Implications for Digital Marketing

We’re already seeing AI tools like ChatGPT, Google Gemini, and Bing AI changing the way consumers search for information and make decisions. In fact, almost 95% of buyers now anticipate using generative AI to support their decision-making process over the next year (source: Forrester).

Here’s what this means for digital marketing:

Evolving Search Ecosystem

Traditional SEO isn’t enough these days. AI-driven search tools prioritise content that is well-structured, credible, and authoritative. If your content strategy doesn’t account for these factors, your brand might not be as visible as it should be.

Changing Consumer Habits

More people are turning to AI for quick, reliable answers. To remain relevant, your content needs to be optimised for AI visibility—not just to rank well, but to become the trusted source that both people and AI systems refer to.

Higher Standards of Credibility

AI systems place a high value on accuracy and trust. This means brands must focus on delivering high-quality, well-researched, and verifiable content to stay pertinent in this new digital landscape.

 

3. GAIO Marketing: A Practical Approach

So, what is GAIO Marketing? In a nutshell, it’s a high-level content strategy designed to boost your brand’s visibility in an AI-driven search environment. The idea is to answer the questions your audience is asking and build trusted knowledge clusters around those topics.

Key components of GAIO Marketing include:

Structured Content for AI Readability

Picture your content as a network of knowledge trees in a digital forest. Each tree represents a key topic, every branch addresses a specific question, and the leaves are the extra resources that enrich the story.

Building Trust and Credibility

Just as the EU is working to establish a secure AI framework, your brand needs to earn the trust of both consumers and AI systems. This involves using expert citations, maintaining structured metadata, and ensuring your content is regularly updated.

Long-Term Agility

The digital landscape is always evolving. By balancing evergreen topics with trending ones, GAIO Marketing helps ensure your content remains relevant over time.

 

4. Steps for CMOs to Embrace the Change

For CMOs keen to ensure their brand stays visible and trusted in this evolving environment, here are some practical steps:

  1. Conduct an AI Visibility Audit: Find out where your brand currently stands in the AI search ecosystem and identify areas for improvement.

  2. Develop a GAIO Marketing Strategy: Create a detailed plan centred on the questions your audience is asking. Focus on building robust knowledge clusters that position your brand as a go-to resource.

  3. Train Your Team: Ensure that your creative and technical teams are familiar with the best practices for optimising content for AI search.

  4. Foster Partnerships and Credibility: Collaborate with industry experts and secure authoritative citations to boost your brand’s trustworthiness.

  5. Monitor and Refine: Use analytics to track your progress and continuously adjust your strategy as the AI landscape evolves.

 

5. Final Thoughts

Europe’s renewed focus on AI is setting a clear direction for the future of digital engagement. As AI becomes an integral part of how consumers search for and process information, it’s vital that brands adjust their content strategies accordingly. GAIO Marketing provides a straightforward and effective framework to help your brand remain visible and credible in this new, AI-driven world.

Investing in a robust, AI-first content strategy today will help secure your brand’s presence in the evolving digital marketplace. Now is the time to embrace GAIO Marketing and prepare for a future where both people and AI recognise your brand as a trusted source of information.

 

6. Key Takeaways

  • Europe’s Commitment: Substantial investments and unified regulations are paving the way for safe and innovative AI adoption across Europe.

  • Shifting Consumer Behaviour: With AI tools increasingly influencing search and decision-making, traditional SEO methods alone are no longer sufficient.

  • The Importance of Trust: Establishing credibility and delivering high-quality content is essential for ensuring your brand is referenced by AI systems.

  • GAIO Marketing is Important: Adapting your content strategy to meet the demands of AI-driven search ecosystem will help secure your brand’s visibility in the future.


7. FAQs

Q: What is GAIO Marketing?

A: GAIO Marketing is a high-level content strategy designed to increase your brand’s AI visibility by answering key audience questions and building trusted knowledge clusters.

Q: How does Europe’s new AI strategy affect digital marketing?

A: The EU’s significant investments and unified regulatory approach are setting new standards for AI adoption, which directly impacts how consumers search for and engage with digital content.

Q: What steps should I take to prepare my brand for an AI-driven future?

A: Start with an AI Visibility Audit, develop a GAIO Marketing strategy tailored to your audience, train your team in AI optimisation best practices, and continuously refine your approach based on performance analytics.

 

8. Discussion Point

How is your brand preparing for the shift towards AI-driven search? I’d love to hear your thoughts—please share them in the comments below!

 
  1. About the Author:

Sophie Carr, GAIO Marketing expert with glasses in a cozy room with large windows showing a snowy outdoor scene at sunset. Warm, relaxed ambiance.

Sophie Carr is an expert in GAIO Marketing, AI visibility, and digital strategy. As the founder of GAIO Marketing, she helps brands navigate the transition to an AI-driven world through innovative and reliable content strategies.

For more insights on optimising your digital marketing strategy for AI, book a free AI visibility audit or get in touch with our team.

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