AI Share of Voice: The Future of Brand Visibility in AI Search

_The Future of AI Search_ Seeing the Bigger Picture_ – Digital AI Art by Sophie Carr

How can I make my brand more visible in AI search?

The AI Visibility Partnership Program is designed to help brands secure a strong presence in AI-generated search results by aligning their content with how AI retrieves and ranks information.

Start ranking in AI

AI Visibility Partnership Program: Get Found in AI Search

We help enterprise brands secure AI search visibility with a Full-Stack GAIO Strategy.

Over a 3-month pilot program, we:

Identify the best AI search opportunities for your industry.
Optimise content using GEO, AEO, SEO, EEAT, and AI SoV.
Track and measure AI Share of Voice (AI SoV) to ensure long-term success.

What Our Clients Say

Francis Verhoeven, Lead Strategist at Board of Innovation

“Thanks to this partnership, we’re already seeing measurable results within just one month. For any organisation ready to innovate and lead in AI-powered marketing, this is the ideal team to have by your side.”

Generative AI Optimised Marketing - How to futureproof your business

Why is my company not appearing in ChatGPT search results?

Many enterprise brands assume their strong SEO rankings should carry over to AI search, but that’s not how AI-powered platforms work. Unlike Google, AI models don’t rely on backlinks and keyword density; instead, they generate responses by referencing the most structured, trusted, and frequently cited sources.

If your brand isn’t appearing, it’s because AI doesn’t see you as a trusted authority. To change that, you need to consider the AI Visibility Formula.

AI Visibility Formula:
(Relevance × Trust × Structure × Freshness) ÷ Redundancy

Relevance

Does your content directly answer key industry questions in AI search?

Trust

Does AI consider your brand a credible source based on authority signals?

Structure

Is your content formatted in a way AI can extract and reference?

Freshness

Is your content frequently updated to maintain AI relevance?

Redundancy

Does everything add value and what needs changing to make it more unique?

The Solution: AI Visibility Partnership

We work with you to align your content, authority, and structure with AI search best practices.
Within 3 months, your brand will have a measurable presence in AI-generated search results, ensuring AI platforms consistently reference and recommend you.

sophie_octoped_small_young_tree_growing_in_the_forest_--ar_21_7c024bc2-7295-4936-a3c1-357b

What is AI share of voice (AI SoV) and how do I improve it?

AI Share of Voice (AI SoV) measures how often AI-powered search engines reference your brand in responses compared to competitors. Unlike traditional share of voice, AI SoV uses a weighted ranking system based on mention frequency and placement.

AI SoV Formula: AI SoV = (Your Brand’s Weighted Score ÷ Total Weighted Mentions) × 100

Why use a weighted score?

Not all AI mentions are equal. A brand referenced first holds far more influence than one buried at the bottom. That’s why AI SoV applies reciprocal weighting to account for ranking placement and ensure fairness across different AI responses.

GAIO Marketing Strategy - How to rank in AI

How we improve your AI SoV:

Do an AI SoV Analysis

We identify high-volume questions your target customers are asking, calculate AI SoV and benchmark against competitors.

See your AI SoV score

Decide on GAIO strategy

We create a full-stack content plan to get new business via AI search. Then we build custom GPTs to optimise the operations and improve quality.

Win AI search

Grow a GAIO Knowledge Forest

We grow an AI-friendly value-driven content hub to become a trusted source for customers and LLMs (like Chat GPT), and drive organic traffic to your website.

Grow knowledge trees

AI Search is the new Google search.

Traditional search engines are projected to lose 25% of traffic by 2026 as users turn to AI-generated answers. (Source: Gartner)

The AI search market is expected to grow from $18.8B in 2025 to $88.6B by 2034, making early adoption critical. (Source: USD Analytics)

How does AI search impact SEO and digital marketing?

AI search is changing how brands get discovered. Instead of ranking websites like Google, AI pulls information from trusted sources and delivers direct answers. This means authority, structure, and credibility matter more than ever.

If AI isn’t referencing your brand, you’re invisible in this new search landscape. Optimising for AI Share of Voice (AI SoV) helps ensure your brand is part of the conversation.

3 Key Shifts:

Brands must track and improve how often they appear in AI-generated results to win mindshare in AI-driven search.

1. AI search changes customer trust and decision-making

Buyers increasingly rely on AI-generated answers, meaning being referenced = being trusted at the start of their journey.

2. Structured content and brand authority drive AI visibility

AI models select sources based on credibility, format, and reliability. SEO alone isn't enough. If your content isn’t AI-readable, it won’t be referenced.

3. AI Share of Voice is the new competitive advantage

sophie_octoped_imagine_a_photo_of_a_3d_sign_with_the_letters__f1aeb5d3-e2c8-418f-869c-983d

Proven Results:

In our last 3-month pilot, we:

Ranked #1 for our target AI search question in 7/10 countries worldwide.

Outperformed a 20+ year-old global agency with 400+ employees.

Achieved an average 33.7% AI Share of Voice using a value-driven customer centric approach.